Eternal Flame

Lighter, Bic, France + USA

When in France, some people hit the pharmacie for the homéoplasmine, but real ones come back with a Bic Classic- still superior there.  

Bic IS taste– innovating into the everyday with exquisite design and taste since the first pen, engineered with watchmakers.

And they plowed on with hit-making for the next 81 years, churning out quotidien industrial design holiness- the four color pen, Bic Cristal ballpoint, the yellow and white disposable razor, Wite-Out, the iconic HB mechanical pencil. The schoolboy logo.

But what makes Bic maybe more iconic is the failures on record. These are a byproduct of prolificness and indicator of earnestness in driving value for their customer. And they failed big. The disposable phone and grooming line as examples. 

Bic isn't innovating as hard now, but the company and products are Darlings lore. Finding actual needs, solving them with beautiful, whimsical objects you use every day. Always happy when you have one, replace it if lost, worth what you paid.